FOR IMMEDIATE RELEASE

Bespoke Bootmaker Anna Lunna launches Virtual Atelier
Designer opens up a world of possibilities for women all around the globe

Miami, (July 20, 2009)—Luxury boot-maker Anna Lunna launches its first-ever collection of bespoke custom-couture boots, hand-tailored to a woman’s individual measurements and individual tastes. Beginning today Anna Lunna Boots will be exclusively available at the online atelier, Annalunna.com, where customers will be able to select from classic styles, a rainbow of colors and the highest quality leathers to create a world of possibilities and begin an unforgettable journey.
Anna Lunna Boots are custom-made to the specific measurements of their elite clientele by master leather craftsmen in Argentina. The bespoke combinations offer rare hides -the first collection features kid and ostrich leathers-and magnificent styles adaptable to each woman’s discerning tastes. Client will have their choice of 16 styles, 5 different heel heights, 10 different heel styles and 17 leather colors from which to create the perfect boot for day or night, ranging from a casual day look to a dressier evening look.

Anna Lunna also offers clients a haute couture collection where they have the opportunity to have the designer create a one-of-a-kind pair made to the client’s exact specifications, down to the last detail (such as buttons made of precious metals) from an almost infinite selection of materials – and the boots will arrive at your door a mere 45 days later.

“Some things are best left free from the hands of progress. The art of bootmaking is one such thing,” says Ana Rita Gonzalez-Luna, the founder of the brand. “I still sketch every Anna Lunna design on my old drawing board and personally tour the finest tanneries in the world to hand-select the softest and sultriest leathers. All our boots are made in a small, old-world bootsmith’s workshop. Three generations of bootsmiths, transplanted from Italy many moons ago, ensure the quality and craftsmanship that defines Anna Luna.”

Anna Lunna boots allow every woman to create her own pair of boots based on her individual sense of style. The inside label reaffirms this message: they are designed for one woman alone – their owner – yet they will benefit many others. One of the cornerstones of the brand is its commitment to giving back; every pair of boots sold sees 10% of proceeds going to WORTH, a program that gives impoverished women around the world the power to change their own personal journeys.

“Through my career, I have seen first-hand the benefits that programs like WORTH bring to communities in developing countries, adds Gonzalez-Luna. “On this journey, it was important to me to give back and help other women transform their lives and realize their dreams. Through WORTH’s village banking initiative for women and Anna Lunna’s contribution, just one pair of Anna Lunna Boots can help as many as 10 women discover a new beginning and start their own personal journey. Two pairs of boots are enough to help establish a community bank and help start a true micro-economy. To learn more please visit us at www.annalunna.com.

About Anna Lunna
With offices in Miami, Florida and Buenos Aires, Argentina, Anna Lunna was founded on the belief that every woman is herself a journey. Life shapes, teaches, inspires and even scars. But it is how we walk through life that defines who we are as women. Anna Lunna was formed to help women walk the long and fascinating walk of individuality.We invite you to learn more. Please visit at www.annalunna.com for more information about our company and a preview of our entire fall-winter line, as well a schedule of upcoming trunk show appearance.